About
Hi, I'm Hadley Boyer
I'm an undergraduate marketing student working towards my bachelor's degree in Business-Marketing and a minor in International Business. Since I was young, I have been interested in a combination of business strategy, writing, and psychology. When it comes to marketing, my approach is balancing logic with creativity, and an overall understanding of the consumer mindset.
I am originally from Coeur d'Alene, Idaho, but now live in Bozeman, Montana. Some of my interests include exploring nature, attending community events, traveling, reading, writing, and photography.
My Approach
Start with the audience, not the channel. Before recommending a platform or a tactic, I want to know who a business is actually trying to reach and what that person already believes.
Treat every number as a question, not an answer. A metric going up isn't automatically good news. It's worth checking whether it's the metric that actually matters.
Document the decision, not just the output. A messaging brief or a research summary should be reusable by someone else after I hand it off, not just a record of what I happened to make.
Skills & Tools
Strategy & Research
- Brand messaging frameworks
- Survey design & segmentation
- Competitive analysis
Digital & Analytics
- Google Analytics
- Meta Business Suite
- Postflow
Content & Design
- Copywriting
- Content calendars
- Canva
Education
Montana State University
B.S. in Business-Marketing, Minor in International Business (Expected May 2027)